Can I Sell Toys On Amazon During Q4?
Amazon has made quite a few changes lately and some of them may affect your ability to sell toys during the holiday season. So the question is, can I sell toys on Amazon during the 4th quarter? In previous years, Amazon has restricted who can sell toys merchant fulfilled. This means you had to meet certain criteria to ship toys to your customers directly. There were no restrictions for FBA.
However, there are new restrictions for FBA which may impact your ability to sell toys if you are a new seller or if you do not meet the criteria.
Criteria To Merchant Fulfill Toys On Amazon During Q4
Below are the criteria for merchant fulfilling toys during Q4:
Effective on November 17, 2016, only sellers who meet the criteria listed below will be eligible to sell in the Toys & Games category from November 17, 2016 through January 5, 2017.
- Your first sale on Amazon.com must occur prior to September 19, 2016. The sale does not need to be specific to the Toys & Games store.
- You must process and ship at least 25 orders from September 1, 2016 through October 31, 2016. The orders do not need to be specific to the Toys & Games store.
- Your pre-fulfillment cancel rate for the period from 1st October through October 17, 2016 must be no greater than 1.75%.
- Your late shipment rate for the period from October 1 through October 31, 2016 must be no greater than 4%.
- Your order defect rate must be no greater than 1% short term as of November 1, 2016.
New Seller – Can I Sell Toys On Amazon During Q4?
If you are a new seller who did not complete a FBA shipment prior to October 11, 2016, you will not be able to sell toys until after December 19, 2016. Amazon has restricted the FBA program during Q4 only to sellers who have completed a FBA shipment prior to October 11, 2016. You will be able to use the FBA program to sell toys after December 19, 2016. You will not be able to use the Merchant Fulfill program for toys until after January 5, 2017. Unfortunately, you would not be able to meet the Merchant Fulfilled requirements stated above. There are many other categories that you can sell in during Q4.
Seller Who Has Not Shipped FBA – Can I Sell Toys On Amazon During Q4?
If you are an Amazon Seller and you have never shipped via FBA, then you will not be able to use the FBA program until after December 19, 2016. However, if you have shipped via Merchant Fulfilled and you meet the criteria listed above for merchant fulfilling toys, then you can sell toys during Q4.
Seller Who Has Shipped FBA – Can I Sell Toys On Amazon During Q4?
If you are a seller who has used the Amazon FBA program in the past, then you will be able to sell toys using the Amazon FBA program. In order to Merchant Fulfill toys, you must meet the criteria listed above for merchant fulfilling toys.
As you can see, the criteria for selling toys on Amazon this holiday season is a little more complicated than in year’s past. Please review the scenarios above to determine your eligibility to sell toys. Regardless of your ability to sell toys, Q4 is a great opportunity to increase your income. Check out my Amazon Q4 Resources.